With careful planning, starting your own business is entirely possible--even in challenging times. Many companies lack capital at the outset, yet find success by following smart business management strategies. In this workshop, focus on what is required to start your own business, and how you can make a little money go a long way by planning carefully and using proven strategies for achieving success. Covering every step required to set up and organize a business, this lecture and workshop guides students through the beginning from scratch, finding their niche, financing, understanding legal issues, time management, market research, creating a business image, and setting fees and rates.



Current trends favor small business growth in a recession.
Thousands are projected to capitalize on these trends by going into business.
"Starting Your Own Business on a Shoestring"

Based on the workshops that he has been teaching at New York University, School of Professional Studies to thousands of students since 1985. Many have started their business and are operating with great success.


1 - Starting from scratch - Finding your niche

  • Choosing the right business
  • Looking at your skills
  • Exploring your business ideas
  • Is being an entrepreneur for you
  • Entrepreneurial exercise

2 - Options to start your business

  • Moonlighting
  • Part time
  • Spin off
  • Full time
  • 10 most popular myths

3 - Setting up and organizing your business

  • Taking inventory of your skills and motivations
  • Your personality traits
  • Equipping your business
  • Getting organized for success
  • Getting help when you need it
  • Managing your business from start to finish

4 - Your business format, legal issues

  • Sole proprietorship (DBA)
  • Partnership
  • Corporation
  • Limited Liability Corporation (LLC)
  • Insurances
  • Zoning, permits and licenses
  • Copyrights
  • Taxation

5 - Marketing techniques and research

  • What is Marketing
  • Defining your market place
  • Components of the market place
  • Marketing research
  • Marketing Techniques
  • Online Marketing Strategies

6 - Getting sales

  • Finding customers
  • Prospecting
  • Various ways of selling
  • Establishing a sales system
  • Getting free advertising

7 - Time Management

  • Dealing with too many things to do
  • Overcoming procrastination
  • Managing time to accomplish more
  • Acquiring organizational habits
  • Setting and achieving goals

8 - Finances

  • Establishing a budget
  • Setting fees for your product or services
  • Getting paid
  • Minimizing bad debts
  • Keeping books
  • Forecasting revenue
  • Tax Tips
  • SBA loans
  • Getting investors, Angel Investors, Venture Capital

9 - Your professional business image

  • Printed materials: Stationery, direct mail, brochures, flyers
  • Press releases, advertising
  • Your web presence
  • Your image with clients

10 - Dealing with failure

  • Why do many new businesses fail
  • Coping with failure
  • Avoiding mistakes
  • Dealing with frauds

11 - Using the Internet for your business

  • Using eMail
  • Web Resources
  • Doing business on the web
  • The biggest market of them all
  • Social Networking

12 - Business Plans and Resources

  • Creating your startup plan
  • Anatomy of your plan
  • Projecting the future
  • Useful web addresses, book titles and other resources






















Several decades of experience in business philosophy give Professor Kuperways the ability to apply his knowledge to educate, entertain, motivate and inspire audiences into action. Since 1985, he has helped thousands of people resolve their business problems.

Dr. Kuperways has had various careers throughout his life and speaks from his own experience base (not only on textbooks) teaching audiences how to think creatively -- the most important element in business success!